References
MobiFID
82% of customers assert that their supermarket does not offer them targeted offers. 77% also would subscribe to a new loyalty program which would regularly send them personalised promotions that fit with their own specific needs*. MobiFID aims to increase customer loyalty by enabling retailers to develop a “one-to-one” marketing approach. MobiFID is the first loyalty program on mobile phones dedicated to retailers. |
Consumers who subscribe to their retailer's MobiFID program will regularly receive exclusive offers on their mobile.
When arriving at the cash desk, the customer just has to present his mobile in front of a specific peripheral, provided by Kipak. This peripheral, called Ki-Kiosk™, reads the information on the mobile phone, validates the offer(s) and sends it (them) automatically to the cash register.
5 key points
- All redeemed offers and coupons are stored in a specific database and can be tracked with precision.
- The Ki-Kiosk™ module is compliant with 100% of POS system and doesn’t require software installation on the cash register (“Plug & Play” connection).
- The MobiFID solution is compliant with the majority of existing mobile phones. Furthermore, it is very simple to use for the customer, since he has no application to download on his mobile phone.
- The transaction between the mobile phone and the POS system is perfectly secure since it is based on a cryptographic communication protocol.
- The MobiFID solution can also be used with paper coupons, Web coupons and email coupons.
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(*) Kipak survey based on a 530 persons sample – April 08.